01. CoinChest

01. CoinChest

I would like to share my thoughts during the design assignment process provided by a startup design team during a hiring process for a Product Design position and what I did to solve in 6 days.

I would like to share my thoughts during the design assignment process provided by a startup design team during a hiring process for a Product Design position and what I did to solve in 6 days.

Launch date
2019, Never Launched

Project type
App Design

My role
Research, User flow, UI Design, Prototype, Information Architecture


Launch date
2019, Never Launched

Project type
App Design

My role
Research, User flow, UI Design, Prototype, Information Architecture

1. The challenge

1. The challenge

The design assignment brings the challenge to make a solution for a fictitious cryptocurrencies venture. The target is young people (20 and 30 years old), but there’s no additional information to understand who I was designing.

With just some pieces of information, I asked for people on my Linkedin network, to help me understand giving their thoughts about this subject. Around 40 people on Brazil scenario, that answered the survey and I got the following results (in Portuguese) — http://bit.ly/2shqFAt

The design assignment brings the challenge to make a solution for a fictitious cryptocurrencies venture. The target is young people (20 and 30 years old), but there’s no additional information to understand who I was designing.

With just some pieces of information, I asked for people on my Linkedin network, to help me understand giving their thoughts about this subject. Around 40 people on Brazil scenario, that answered the survey and I got the following results (in Portuguese) — http://bit.ly/2shqFAt

research_2
research_1

Some answers are clear that there’s no good understand how the cryptocurrencies work on the Brazilian market:

Answer: I do not trust. If investing in the normal currency market is already complicated, imagine this new one? I think the person needs to be very expert on this. And about the companies, it takes a lot of responsibility to move the money of others and the players do not seem to develop this confidence-building very well.

Answer: Cryptocurrencies are a store of value, not an act of a company that you transform to earn from investment (return).

Answer: People need to understand that companies that promise revenue on top of their encryption often leave their customers on hand. Crypto is only in wallets.

Answer: Most currencies have long turnaround times, so they prove unviable as currencies, the faster ones don’t have market grip so they only lose value, no establishment will want to accept a currency that only loses value, so the concept of crypto as Even money doesn’t prove viable at this point … Because of this only speculation and money laundering remain firm in Crypto, this bubble should burst at some point.

Some answers are clear that there’s no good understand how the cryptocurrencies work on the Brazilian market:

Answer: I do not trust. If investing in the normal currency market is already complicated, imagine this new one? I think the person needs to be very expert on this. And about the companies, it takes a lot of responsibility to move the money of others and the players do not seem to develop this confidence-building very well.

Answer: Cryptocurrencies are a store of value, not an act of a company that you transform to earn from investment (return).

Answer: People need to understand that companies that promise revenue on top of their encryption often leave their customers on hand. Crypto is only in wallets.

Answer: Most currencies have long turnaround times, so they prove unviable as currencies, the faster ones don’t have market grip so they only lose value, no establishment will want to accept a currency that only loses value, so the concept of crypto as Even money doesn’t prove viable at this point … Because of this only speculation and money laundering remain firm in Crypto, this bubble should burst at some point.

1.1 Findings

To define start to work on a solution, I selected some findings of research that I realize is common to people. So, I choose 3 of them:

1. Lack of investment information
2. Cryptocurrencies fluctuate a lot
3. Lack of safety to invest
4. The appreciation and devaluation of the currency
5. The return of investment in short-term
6. Cryptocurrencies are the future
7. The same number that invest and don’t invest in cryptocurrencies

To define start to work on a solution, I selected some findings of research that I realize is common to people. So, I choose 3 of them:

1. Lack of investment information
2. Cryptocurrencies fluctuate a lot
3. Lack of safety to invest
4. The appreciation and devaluation of the currency
5. The return of investment in short-term
6. Cryptocurrencies are the future
7. The same number that invest and don’t invest in cryptocurrencies

2. Framing the problem

2. Framing the problem

From the survey, I could understand better what people think about cryptocurrencies and I tried to provide a way to minimize the gap of information about this subject. So, I made an opportunity matrix to get a product vision and propose some ideas to test as a deliverable, the interface.

The matrix is divided into 4 blocks that show the threats & opportunity for short term and long term goals.

From the survey, I could understand better what people think about cryptocurrencies and I tried to provide a way to minimize the gap of information about this subject. So, I made an opportunity matrix to get a product vision and propose some ideas to test as a deliverable, the interface.

The matrix is divided into 4 blocks that show the threats & opportunity for short term and long term goals.

From the survey, I could understand better what people think about cryptocurrencies and I tried to provide a way to minimize the gap of information about this subject. So, I made an opportunity matrix to get a product vision and propose some ideas to test as a deliverable, the interface.

The matrix is divided into 4 blocks that show the threats & opportunity for short term and long term goals.

opportunity

From the survey, I could identify common issues:

1 - Lack of information on how to invest;
2 - Lack of safety to invest;
3 - Opportunity to teach how to invest;

I decided to focus on bringing to the solution

A matrix of opportunities with ideas or improvements of features if compared with other players on the market, would be a good point to work and bring value to the solution.

From the survey, I could identify common issues:

1 - Lack of information on how to invest;
2 - Lack of safety to invest;
3 - Opportunity to teach how to invest;

I decided to focus on bringing to the solution

A matrix of opportunities with ideas or improvements of features if compared with other players on the market, would be a good point to work and bring value to the solution.

3. The logo idea

3. The logo idea

As part of the challenge, a logo and name were required the assignment. So I started looking for what the market has of players and how I could create a clear and common name. The list about studies for names:

SafeBox;
CoinBox;
MyBox;
MyCoinBox;
CryptoWise;
ValueCoin;
Crypo;
Cryptoing;
Cryptobox;
CryptoSave;
BlockCoin;
CryptoBlock;
CoinMe;
CryptoCoin;
WaryCoin (available);
WiseCoin; 
CoinFolio; 
CryptoBase; 
BeenCrypto; 
BeCoin; 
FolioVault (available); 
CoinChest (Chosen); 
DepositCoin (available);

As part of the challenge, a logo and name were required the assignment. So I started looking for what the market has of players and how I could create a clear and common name. The list about studies for names:

SafeBox;
CoinBox;
MyBox;
MyCoinBox;
CryptoWise;
ValueCoin;
Crypo;
Cryptoing;
Cryptobox;
CryptoSave;
BlockCoin;
CryptoBlock;
CoinMe;
CryptoCoin;
WaryCoin (available);
WiseCoin; 
CoinFolio; 
CryptoBase; 
BeenCrypto; 
BeCoin; 
FolioVault (available); 
CoinChest (Chosen); 
DepositCoin (available);

logo_sketch
logo_idea

4. The app design

4. The app design

As part of my process, I think that’s important to create a user flow. From the flow, I can understand how the user could use the app and how many screens the app could have. At this challenge, the initial user flow has 6 main screens, but I know that’s not a rule, cause the app can change sometimes during the design process.

The features that I would like to work, based on Opportunity Diagram and the Survey was:

1 - Folio: it will provide an overview of cryptocurrencies available and which is the best one to invest (to bring options);

2 - Planning: it will provide a way to save money with less risk as possible on short or long term investment (to bring safety);

3 - Learning: it will provide a way to learn more about cryptocurrencies available on the app and how to invest in them (to bring information)

I used the tool draw.io to create the following user flow. It is very important for me to create a reference for any person that will use this document, can understand what’s the idea and how it represents.

As part of my process, I think that’s important to create a user flow. From the flow, I can understand how the user could use the app and how many screens the app could have. At this challenge, the initial user flow has 6 main screens, but I know that’s not a rule, cause the app can change sometimes during the design process.

The features that I would like to work, based on Opportunity Diagram and the Survey was:

1 - Folio: it will provide an overview of cryptocurrencies available and which is the best one to invest (to bring options);

2 - Planning: it will provide a way to save money with less risk as possible on short or long term investment (to bring safety);

3 - Learning: it will provide a way to learn more about cryptocurrencies available on the app and how to invest in them (to bring information)

I used the tool draw.io to create the following user flow. It is very important for me to create a reference for any person that will use this document, can understand what’s the idea and how it represents.

userflow

4.1 Sketches / Wireframes

To bring to life the idea, I made on the paper the initial sketches of a wireframe. For me, sometimes, I need just to have a first view of what I want to do. I didn’t validate the wireframes with some user cause I would like to do that on a high fidelity prototype.



To bring to life the idea, I made on the paper the initial sketches of a wireframe. For me, sometimes, I need just to have a first view of what I want to do. I didn’t validate the wireframes with some user cause I would like to do that on a high fidelity prototype.

To bring to life the idea, I made on the paper the initial sketches of a wireframe. For me, sometimes, I need just to have a first view of what I want to do. I didn’t validate the wireframes with some user cause I would like to do that on a high fidelity prototype.

wire_01
wire_2
wire_03

To create an emotional connection and left the interface more friendly, I made an illustration to try to explain the app idea: a wallet, a safe place to put money.

To create an emotional connection and left the interface more friendly, I made an illustration to try to explain the app idea: a wallet, a safe place to put money.

sketch_ilustra
sketch_ilustra

4.2 User Interface

4.2 User Interface

To design the interface, I used the Adobe XD. The color approach was one point that I cared about. I would like to create a clean interface with the best contrast possible. Only the initial screens have a dark blue background color. The idea is to show the focus to Sign Up as the primary action.
 
The choice of white for background comes from a study between black and white. I would like to preserve the contrast and the black sometimes looked overwhelming. Also, I needed to use the light green and left the contrast seems radioactive on principal action.




To design the interface, I used the Adobe XD. The color approach was one point that I cared about. I would like to create a clean interface with the best contrast possible. Only the initial screens have a dark blue background color. The idea is to show the focus to Sign Up as the primary action.
 
The choice of white for background comes from a study between black and white. I would like to preserve the contrast and the black sometimes looked overwhelming. Also, I needed to use the light green and left the contrast seems radioactive on principal action.

To design the interface, I used the Adobe XD. The color approach was one point that I cared about. I would like to create a clean interface with the best contrast possible. Only the initial screens have a dark blue background color. The idea is to show the focus to Sign Up as the primary action.
 
The choice of white for background comes from a study between black and white. I would like to preserve the contrast and the black sometimes looked overwhelming. Also, I needed to use the light green and left the contrast seems radioactive on principal action.

sign_up_2
sign_up_01
ui_1
home_empty
add_new_blank
home_1_expanded
saving_added_1
currency_details
learn
adding_currency_nicash
learning_details

5. Learnings

5. Learnings

The challenge was a good opportunity to think about something new and exercise it. Cryptocurrencies are a very complex subject and I had a lot of difficulties identifying what I could make to reach the objective. The missing information or the time to get more information or try something new, show what we can do with the resources available. For me, it was a great experience and I enjoyed the result and the process. I would like to evolve the idea in a second moment gathering more information and testing the solution.

Prototype link: https://adobe.ly/37iBXo1

The challenge was a good opportunity to think about something new and exercise it. Cryptocurrencies are a very complex subject and I had a lot of difficulties identifying what I could make to reach the objective. The missing information or the time to get more information or try something new, show what we can do with the resources available. For me, it was a great experience and I enjoyed the result and the process. I would like to evolve the idea in a second moment gathering more information and testing the solution.

Prototype link: https://adobe.ly/37iBXo1