My name is Flavio Santana and I am a digital product designer since 2009. I have worked in publicity agencies, design studios and for big companies, like Guia Mais, LG, Renault, Brasil Pré-Pagos. Since December 2016 I have been working as UX Analyst at GOL Airlines.
I am graduated in Graphic Design and postgraduate in Information Architecture & UX, at Impacta University.
I have contributed for 3 years to Design Culture blog, with articles about design, communication, user experience, and culture. I am also one of the creators of Coletivo UX blog, one of the first initiatives to share UX knowledge in Portuguese, through articles and meetups. This project is connecting a lot of professionals in Brazil, who are with me and my partner Odair Faléco improving the UX Design market.
Always I look for align the business goals with users needs. Not only delivery a project but understand the real impact in their lives. During the visual design process, I look for improve the user experience through studies, tryings and errors, using the visual design principles, gestalt, semiotic and shape psychology.
Also I always looking for to validate and share the experiences with others professionals in a way open mind to critics and different ways to improve the final product. These experiences have helped me improve my skills in graphic design, digital design, web design, app interface and front-end development.
Human-Centered Design Process
Web Performance (Request Analysis)
Web Optimization (Sprites, Images)
Web Accessibility (Colour Contrast, Color Blindness)
User Interface Design
Icon Design, Graphic Design
Usability Tests & Improvements
Adobe Creative Suite (Photoshop, Illustrator, Muse, Adobe XD)
Front-end development (HTML & CSS)
Affinity Photo, Affinity Designer
Analysis & Metrics in all interfaces of the digital channel, Wireframes, prototypes and interface design, Usability test analysis and improvements, Heatmap tool implementation, Heatmap tool analysis, A/B testing planning, Web Performance, Accessibility improvements.
Dec 2016 - Present
As UX Consultant Freelancer, I work to build solutions and helping companies to solveproblems through design process.
Aug 2018 - Present
Interface Design, UX Process (Discover, Research, Validation), Project Management, Stakeholders Interview, Prototypes & Wireframes, Interaction Design.
Aug 2016 - Dec 2016
Graphic Design (Brand Design, Logo Design, Print Design) Interface Design, UX Process (Discover, Research, Validation), Style Guides, Stakeholders Interview, Users Interview, Prototypes & Wireframes, Interaction Design.
Jan 2015 - Aug 2016
Graphic Design (Brand Design, Logo Design, Print Design) Interface Design & UX Process (Discover, Research, Validation), Wireframes & Prototypes, Project Management, Sales and New Business.
Jan 2013 - Jan 2015
Graphic Design (Brand Design, Logo Design, Print Design), Web Design, Wireframes & Prototypes, HTML & CSS Development.
Jan 2011 - Dec 2012
Graduated - Impacta Technology University
Feb 2017 - Sep 2018
Graduated - Cruzeiro do Sul University
Feb 2011 - Aug 2013
Interaction Design Foundation (In progress)
Interaction Design Foundation
ALURA Online Courses
Impacta Technology University
Portuguese (Native), English, French
Speaker - UX & Design