Hi. My name is Flavio Santana. Actually I'm UX Analyst at GOL Airlines and co-creator of Coletivo UX blog.

Hi There! My name is Flavio Santana and I'm designer based in São Paulo, Brazil. I'm UX Analyst at GOL Airlines and co-creator of Coletivo UX blog.

Hi. My name is Flavio Santana. Actually I'm UX Analyst at GOL Airlines and co-creator of Coletivo UX blog.

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Let's starting from the beginning

My name is Flavio Santana and I am a digital product designer since 2009. I have worked in publicity agencies, design studios and for big companies, like Guia Mais, LG, Renault, Brasil Pré-Pagos. Since December 2016 I have been working as UX Analyst at GOL Airlines. 

I am graduated in Graphic Design and postgraduate in Information Architecture & UX, at Impacta University. 

I have contributed for 3 years to Design Culture blog, with articles about design, communication, user experience, and culture. I am also one of the creators of Coletivo UX blog, one of the first initiatives to share UX knowledge in Portuguese, through articles and meetups. This project is connecting a lot of professionals in Brazil, who are with me and my partner Odair Faléco improving the UX Design market.

My process

Always I look for align the business goals with users needs. Not only delivery a project but understand the real impact in their lives. During the visual design process, I look for improve the user experience through studies, tryings and errors, using the visual design principles, gestalt, semiotic and shape psychology.

Also I always looking for to validate and share the experiences with others professionals in a way open mind to critics and different ways to improve the final product. These experiences have helped me improve my skills in graphic design, digital design, web design, app interface and front-end development.

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Skills

Human-Centered Design Process

Information Architecture

Wireframes, Prototypes

Web Performance (Request Analysis)

Web Optimization (Sprites, Images)

Web Accessibility (Colour Contrast, Color Blindness)

User Interface Design

Icon Design, Graphic Design

Usability Tests & Improvements

User Flow

Design Thinking 

Tools

Adobe Creative Suite (Photoshop, Illustrator, Muse, Adobe XD)

Sketch, Figma

Invision, Marvel

Front-end development (HTML & CSS)

Flinto, Principle

Affinity Photo, Affinity Designer

Zeplin, Simply

I've worked with brands in Brazil and around the world helping to build better experiences through UX Design process since 2009. Some of them:

I've worked with brands in Brazil and around the world helping to build better experiences through UX Design process since 2009. Some of them:

sesc
guarana
sain_gobain
gol
renault
auto_sueco
matera
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I'm not a 🤖. I look for to share and to join in design events, learn with others professionals and share experience in the UX community in 🇧🇷.

I'm not a 🤖. I look for to share and to join in design events, learn with others professionals and share experience in the UX community in 🇧🇷.

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Professional Resume

GOL Airlines, UX Analyst

Analysis & Metrics in all interfaces of the digital channel, Wireframes, prototypes and interface design, Usability test analysis and improvements, Heatmap tool implementation, Heatmap tool analysis, A/B testing planning, Web Performance, Accessibility improvements.
Dec 2016 - Present

UXPsyche, Consultant & Partner

As UX Consultant Freelancer, I work to build solutions and helping companies to solveproblems through design process.
Aug 2018 - Present

Guia Mais, UI & UX Designer

Interface Design, UX Process (Discover, Research, Validation), Project Management, Stakeholders Interview, Prototypes & Wireframes, Interaction Design.
Aug 2016 - Dec 2016

Martin Luz Design, Graphic, UI & UX Designer

Graphic Design (Brand Design, Logo Design, Print Design) Interface Design, UX Process (Discover, Research, Validation), Style Guides, Stakeholders Interview, Users Interview, Prototypes & Wireframes, Interaction Design.
Jan 2015 - Aug 2016

9DT Studio, Designer & Co-Founder

Graphic Design (Brand Design, Logo Design, Print Design) Interface Design & UX Process (Discover, Research, Validation), Wireframes & Prototypes, Project Management, Sales and New Business.
Jan 2013 - Jan 2015

Intermídia, Web Designer

Graphic Design (Brand Design, Logo Design, Print Design), Web Design, Wireframes & Prototypes, HTML & CSS Development.
Jan 2011 - Dec 2012

Academic Resume

Information Architecture & User Experience

Graduated - Impacta Technology University
Feb 2017 - Sep 2018

Graphic Designer

Graduated - Cruzeiro do Sul University
Feb 2011 - Aug 2013

Free Courses

Emotional Design

Interaction Design Foundation (In progress)

Building a great speech & Visual Thinking

DESCOLA

Design Sprint

COLETIVO MOLA

Psychology and Web Design: The Ultimate Guide

Interaction Design Foundation

Product UX: Mesure, monitor & testing your product
UX Strategy: Diverge & shaping Ideas 
What's UX?

ALURA Online Courses

UX Boot Camp

HUGE

Art Direction

Impacta Technology University

SEO Training

DO MORE!

Language

Portuguese (Native), English, French

Community Activities

Coletivo UX Meetup

Organizer

Weme CoWorking, Campinas, SP, BR
IxDA Chapter, Campinas, SP, BR
Atech Embraer Week, São Paulo, SP, BR
DC Talks, Recife, PE, BR
DC Experience, Porto Alegre, RS, BR
DC Experience, Salvador, BA, BR
Protohack SP, São Paulo, SP, BR
Unibratec University, Recife, PE, BR
Cruzeiro do Sul University, São Paulo, SP, BR
UX + Sketch Talk - São Paulo, BR

Speaker - UX & Design

MãeTerra Hackathon, São Paulo, SP, BR
Hackathon Impacta, São Paulo, SP, BR
Protohack SP, São Paulo, SP, BR

Design Mentor

Interface Design Course, Design Culture, São Paulo, SP, BR

Instructor

Digital Publications

DC Magazine - Why UX Experience Matters

FASUL - Google Nik Collection