GOL Airlines

Project type: Multiple Projects

1. Totem / ATM Redesign

The challenge was to redesign the interface of Gol check-in totems on Congonhas Airport - SP - BR. This included the understanding of how travelers spend their time on the check-in and delivering their baggage, it was an essential part of the project. The goal of the redesign was to let the process faster and with less line on totems.


Mapping the userflow 

The first task was to understand how many time the traveler need to complete the role check-in. We got this information from the airport totem usage data and re-creating the userflow. My contribution was to bring visual navigation to developers and stakeholders to think together as a team and find the best way to facilitate the usability of the totem.


Working with physical device

Design for totems isn't the same thing that design for mobile devices. The first thing to know is about the technology used in totems, the screen size, resolutions and how many interactions the user can make per time. The Congonhas Airport totems are from the same partner and has the same configuration, but most of the times screens has different size and resolution. The guide below helped the developers understand the limitations.


Build the visual interface 

From design specification, the biggest challenge was to design an interface that allows limited interactions per screen. It wasn't easy, once there are a lot of information and components on the same screen. The seat map shows the list of 9 passengers in 2 screens - 1 to 5, 6 to 9. This limitation happens because the totem doesn't scroll up or scroll down on the screen.


To redesign the other screens the guideline was the same: limit the interactions that need scroll and simplify the information on the screen. The result is an interface really close to the current app, with improved usability for totems. The decision comes from the app learn curve and brand guideline


2. FFP Smiles (Frequent Flyer Program) on GOL App

The purpose of this project was to bring to the app the option to add the Smile number for each passenger on the same flight. My job was understand what is the best way the user complete this task during his flight and bring visually the interaction for the developers.


3. A/B test on website homepage

The goal of this project was to bring more sales revenue to the company and partners on the website. With the marketing team, we realized the website homepage could be improved.  So we brought the partners as mini banners, above the line fold to alert the user the benefits available on GOL website.

The first action: identify where to put the mini banners and lift the interface.


Second action: study, sketch alternatives and implement the A/B test. 


The result was very good to partners and to sales revenue. We improved the conversion rate on Booking and Localiza on website. Now, we keep this structure on the web changing the position of the mini banners to test new ideas and products. You can check this job on www.voegol.com.br.

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GOL AirlinesMultiple Projects